A Beginner’s Guide to Lead Generation
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
For example, lead generators are like job applications, blog posts, coupons, live events, and online content.
Why do you need lead generation?
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team.
Lead Generation Process
Now that we understand how lead generation fits into the inbound marketing methodology, let’s walk through the steps of the lead generation process.
Firstly, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
Secondly, that visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
Thirdly, that CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
Note: An offer is the content or something of value that’s being “offered” on the landing page, like an e-book, a course, or a template.
So, the offer must have enough perceived value to a visitor for them to provide their personal information in exchange for access to it.)
And Finally, once on the landing page, your visitor fills out a form in exchange for the offer. As a result, you have a new lead.
Email Marketing for Lead Generation
Certainly, Email is a great place to reach the people who already know your brand and product or service.
It’s much easier to ask them to take an action since they’ve previously subscribed to your list.
Emails tend to be a bit cluttered, so use CTAs that have compelling copy and an eye-catching design to grab your subscriber’s attention.
Here comes the services and products of Adglob, we provide you the email IDs of your business prospects who might not have visited your site but you can still reach them via email.
Any industry or department you wish to contact, we have the database for you.
That is to say, you can very easily procure the data from us.
Simply mail us your requirements and we will revert with the total count of contacts and a sample for you to review it before making any purchases.
Finally, if you are satisfied with the verticals we provide, we can move ahead for invoicing and payment.
Note: In case, the database provided to you by Adglob has invalid or bounced emails, we have a replacement policy which would come into action after 3 months of your purchase as soon as you send us the list of those bounced emails.
To conclude, we believe in building a trusted and long term business relationship with our clients helping them with their lead generation process!