Amazon Marketplace – Important Terms

Amazon Marketplace

Following is a list of important terms frequently encountered on Amazon Marketplace βˆ’

  • Amazon Price Calculator βˆ’ Pre-designed calculators by Amazon which are well equipped to help the sellers in determining their total profit on items after shipment and all monetary transactions.
  • Amazon Seller Central βˆ’ Amazon Seller Central is the web interface used by merchants to manage their orders.
  • ASD (Amazon Seller Desktop) βˆ’ ASD is a Windows desktop software application enabling sellers who prefer working offline to easily list their products on Amazon.
  • ASIN (Amazon Standard Identification Number) βˆ’ A unique block of 10 letters and/or numbers that identify items on Amazon.
  • BMVD (Books, Music, Video, and DVD) βˆ’ BMVD are media products including books, music, videos, DVDs, etc.
  • Buy Box βˆ’ Amazon selected seller for the customers.
  • Consumer Electronics βˆ’ Electronic equipment intended for an everyday use.
  • Demand βˆ’ It refers to how much (quantity) of a product is desired by buyers at various prices.
  • E-Commerce βˆ’ Electronic commerce, commonly written as e-commerce is the trading of products by using computer networks, such as the Internet or online social network.
  • FBA (Fulfillment by Amazon) βˆ’ An Amazon service which allows you to store your products in Amazon’s fulfillment centers. Amazon picks, packs, ships, and provides customer service for the products.
  • SKU (Stock Keeping Unit) βˆ’ Number given to each individual item that enters the Amazon family.
  • FNKSU βˆ’ Fulfillment Network SKU. It identifies both the item and its merchant.
  • Free Shipping βˆ’ Shipment of an order without charging the fees for delivering it to the customer.
  • GTIN (Global Trade Item Number) βˆ’ An identifier for trade items to look up product information in a database (often by entering the number through a bar code scanner pointed at an actual product) which may belong to a retailer, manufacturer, collector, researcher, or other entity.
  • Inventory βˆ’ A complete list of items such as property, goods in stock.
  • ISBN (International Standard Book Number) βˆ’ A unique numeric identifier for each book. An ISBN is assigned to each edition and variations of a book (except reprinting).
  • Margin βˆ’ The gross profit between the cost to make a product and its selling price.
  • Order βˆ’ A commercial transaction for a buyer’s intention to purchase.
  • Price βˆ’ The amount a customer pays for an item, the list price minus any discount.
  • Product Detail Page βˆ’ The page where customers read details about a product for sale on Amazon.com, including its name, ASIN, image, price, description, customer reviews, and ordering options.
  • Quantity βˆ’ The amount of product people are willing or able to buy at a certain price.
  • Referral Fee βˆ’ The fee that you pay Amazon for referring the sale to you and for providing access to a massive audience.
  • Variable Closing Fee βˆ’ Fee charged by Amazon on the sale of each item.
  • Return βˆ’ Sending back of the product by customers when they are dissatisfied with the purchase.
  • Revenue βˆ’ The money paid to Amazon or a third-party vendor for the purchase of products.
  • Search Box Link βˆ’ A link through which visitors can use Amazon’s powerful search engine to locate products they are interested in.
  • Seller βˆ’ Whoever fulfills the order, whether Amazon or a third-party merchant.
  • UPC (Universal Product Code) βˆ’ A specific type of barcode to identify products universally.

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